01542nam a2200169Ia 4500 20260225134114.0 260225s9999 xx 000 0 und d 9780061246579 339.768536 BAR Smit, Barbara Sneaker Wars / Smit, Barbara Ecco, 2008 408 pages The fascinating story of the enemy brothers behind Adidas and Puma, whose rivalry shaped the modern sports business Adidas and Puma are two of the biggest global brands in sports, paying stars, clubs, and competitions to show off their labels in stadiums and across magazine pages. In Sneaker Wars, journalist Barbara Smit reveals the dramatic, character-driven story of these two power-houses. Started in their mother's laundry room in Germany, Adi and Rudi Dassler's shoe business was an instant success, their spikes worn by Jesse Owens in the Berlin Olympics. But a vicious feud soon pulled them apart: by the end of World War II, the brothers split the company, dividing their family and hometown. Adidas and Puma revolutionized the world of sport, their rivalry introducing behind-the-scenes deals and multimillion-dollar contracts. From Pelé to Joe Namath, Walt Frazier to Boris Becker, Muhammad Ali to David Beckham, they all contribute to the roller-coaster rise, near collapse, and revival of the two brands. A page-turning narrative, Sneaker Wars is a riveting blend of family drama, business, sports, and history. Biography & Autobiography ENGLISH 615480 615480 0 0 0 0 ACL ACL 4A 2026-02-25 0 339.768536 BAR 435763 2026-02-25 13:41:14 2026-02-25 ENGLISH