00770nam a2200157Ia 450000500170000000800390001702000180005608200190007410000200009324500620011326000340017530000140020952003510022365000120057470000260058620260225134114.0260225s9999    xx          000 0 und d  a9780300102338  a338.88734bTAY  aTaylor, J. Gary 0aSmart Alliance / cTaylor, J. Gary; Scharlin, Patricia J.  bYale University Press, c2004  a300 pages  aLarge and wealthy global companies too often fail to acknowledge environmental responsibility or workers' rights. This book tells the dramatic story of one company--Chiquita Brands International--that decided to change the negative paradigm and became a model of how multinational companies can become motivated to solve critical global problems.  aScience  aScharlin, Patricia J.