Rosenbluth, Hal, <br/><br/>
The Customer Comes Second : 

 -  Harper Collins,  2002. 
 - 305 pages 
<br/><br/><label>ISBN: </label>9780060526566 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business & Economics.
<br/><br/><label>Dewey Class. No.: </label>338.4791  / ROS