Breakenridge, Deirdre <br/><br/>
The new PR toolkit : strategies for successful media relations 
Deirde Breakenridge, Thomas J. DeLoughry 
 - Upper Saddle River, NJ  Financial Times Prentice Hall  2003 
 - xxv, 240 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780130090256 
<br/><br/><label>ISSN: </label>2003040781 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media and business<br/>Public relations
<br/><br/><label>Dewey Class. No.: </label>659.2 BRE