Brookes, Richard <br/><br/>
The new global marketing reality 
Richard Brookes and Roger Palmer 
 - Houndmills, Basingstoke, Hampshire ; New York  Palgrave Macmillan  2004 
 - xii, 292 p. : ill. ; 25 cm 
<br/><br/> Includes bibliographical references (p. 263-284) and index 
<br/><br/><label>ISBN: </label>9781403905208 
<br/><br/><label>ISSN: </label>2003060702 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.8 BRO