Montoya, Peter, <br/><br/>
The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace : 

 -  Mcgraw-hill,  2008. 
 - 288 pages 
<br/><br/><label>ISBN: </label>9780071597500 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business & Economics.
<br/><br/><label>Dewey Class. No.: </label>650.1  / MON