TY  - BOOK
AU  - Davis, John
TI  - Magic numbers for consumer marketing : key measures to evaluate marketing success
SN  - 9788126510610
SN  - 200529677
U1  - 658.8 DAV 
PY  - 2005///
CY  - New Delhi
PB  - Wiley - India
KW  - Marketing - Evaluation
KW  - Marketing research
N1  - Includes index
ER  -