Davis, John <br/><br/>
Magic numbers for consumer marketing : key measures to evaluate marketing success 
John Davis 
 - New Delhi  Wiley - India  2005 
 - vii, 309 p. : ill. ; 26 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9788126510610 
<br/><br/><label>ISSN: </label>2005296778 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Evaluation<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8 DAV