Pettis, Chuck  <br/><br/>
Techno Brands : How to create & use brand identity to market, advertise & sell technology products 
/ Chuck Pettis 
 - 1st ed. 
 - New York  amacom  2000 
 - xiii, 222 p.  : ill.  ; 24 cm. 
<br/><br/>Includes bibliographies and index 
<br/><br/><label>ISBN: </label>9798176491777 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Engineering
<br/><br/><label>Dewey Class. No.: </label>620.0068  / PET