Alsem, K. J., <br/><br/>
Strategic Marketing : 

 -  McGraw-Hill Higher Education,  2007. 
 - 416 pages 
<br/><br/><label>ISBN: </label>9780071244176 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.4012  / ALS