Clow, Kenneth E., <br/><br/>
Services Marketing: Operation, Management, and Strategy (Second Edition) : 

 -  John Wiley & Sons,  2003. 
 - 476 pages 
<br/><br/><label>ISBN: </label>9788177223767 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / CLO