Knapp, Duane, <br/><br/>
The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company : 

 -  McGraw-Hill Education,  1999. 
 - 304 pages 
<br/><br/><label>ISBN: </label>9780071347952 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business & Economics.
<br/><br/><label>Dewey Class. No.: </label>658.827  / KNA