TY  - BOOK
AU  - Knapp,Duane
TI  - The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success
SN  - 9780071494410
U1  - 658.827 
PY  - 2008///
PB  - McGraw-Hill Education
KW  - Business & Economics
ER  -