Knapp, Duane, <br/><br/>
The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success : 

 -  McGraw-Hill Education,  2008. 
 - 288 pages 
<br/><br/><label>ISBN: </label>9780071494410 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business & Economics.
<br/><br/><label>Dewey Class. No.: </label>658.827  / KNA