TY  - BOOK
AU  - Hernandez, Mark ; Johnsberg, Willam 
TI  - FOUNDATIONS OF BRAND MANAGEMENT
SN  - 9781680950090
U1  - 658.8343 
PY  - 2015///
CY  - New York
PB  - Delve Publishing
KW  - Marketing Management
N1  - Bib and Ref
ER  -