Hernandez, Mark ; Johnsberg, Willam  <br/><br/>
FOUNDATIONS OF BRAND MANAGEMENT 
/ edited by Prof. Mark Hernandez and Dr. Willam Johnsberg 
 - 1st ed. 
 - New York  Delve Publishing  c2015 
 - 262 p.  : ill.  ; 24 cm. 
<br/><br/>Includes bibliographies and index 
<br/><br/><label>ISBN: </label>9781680950090 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8343  / HER