TY  - BOOK
AU  - Ries, Al ; Trout, Jack
TI  - The 22 immutable laws of marketing : violate them at your own risk
SN  - 9780887306662
U1  - 658.8 
PY  - 1994///
CY  - New York
PB  - Harper
KW  - Marketing Management
N1  - index
ER  -