Ries, Al ; Trout, Jack <br/><br/>
The 22 immutable laws of marketing : violate them at your own risk 
/ Al Ries and Jack Trout 
 - 1st ed. 
 - New York  Harper  1994 
 - 143 p.  : ill.  ; 20 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9780887306662 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / RIE