Kapferer, Jean-Noël, <br/><br/>
(Re)inventing the Brand : 

 -  Kogan Page Publishers,  2001. 
 - 248 pages 
<br/><br/><label>ISBN: </label>9780749435936 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business & Economics.
<br/><br/><label>Dewey Class. No.: </label>658.827  / KAP