Mentzer, John T., <br/><br/>
Sales Forecasting Management, 2E : A Demand Management Approach : 

 -  2010. 
 - 364 pages 
<br/><br/><label>ISBN: </label>9788178295053 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.818  / MEN