Mullins, John, <br/><br/>
Marketing Management: A Strategic Decision-Making Approach : 

 -  McGraw-Hill/Irwin,  2006. 
<br/><br/><label>ISBN: </label>9780073529820 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business & Economics.
<br/><br/><label>Dewey Class. No.: </label>658.81  / MUL