Hodge, Richard The mind of the customer : how great companies like UPS, Lexus, and Nokia have reinvented the sales process to accelerate their customers' success Richard Hodge and Lou Schachter - New Delhi McGraw-Hill 2006 - xxii, 242 p. : ill. ; 24 cm Includes bibliographical references and index ISBN: 9780071470278 ISSN: 2006277531 Subjects--Topical Terms: SellingSuccess in business Dewey Class. No.: 658.81 HOD