Shields, Ben Ryan, <br/><br/>
The Elusive Fan: Reinventing Sports in a Crowded Marketplace : 

 -  McGraw-Hill Education,  2006. 
<br/><br/><label>ISBN: </label>9780071454094 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business & Economics.
<br/><br/><label>Dewey Class. No.: </label>796.0698  / REI