Kotler, Philip, <br/><br/>
Standing Room Only : 

 -  Harvard Business Press,  1997. 
 - 560 pages 
<br/><br/><label>ISBN: </label>9780875847375 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business & Economics.
<br/><br/><label>Dewey Class. No.: </label>791.437  / KOT