TY  - BOOK
AU  - Thoenig, Jean-Claude
AU  - Waldman, Charles
TI  - The marking enterprise : business success and societal embedding
SN  - 9780230001879
SN  - 200605144
U1  - 658.8 THO 
PY  - 2007///
CY  - Houndmills, Basingstoke, Hampshire ; New York
PB  - Palgrave Macmillan
KW  - Consumer satisfaction
KW  - Customer relations
KW  - Marketing - Social aspects
KW  - Organizational effectiveness
KW  - Social marketing
N1  - Includes bibliographical references and index
ER  -