Stevens, Robert E The marketing research guide Robert E. Stevens ... [et al.] - 1st Indian ed - New Delhi Viva Books 2000 - xv, 488 p. : ill. ; 22 cm Includes bibliographical references and index ISBN: 9788176491730 ISSN: 96019070 Subjects--Topical Terms: Marketing research Dewey Class. No.: 658.83 STE