TY  - BOOK
AU  - O'Shaughnessy, John
AU  - O'Shaughnessy, Nicholas J
TI  - The marketing power of emotion
SN  - 0195150562
SN  - 200207090
U1  - 658.8342 OSH 
PY  - 2003///
CY  - Oxford
PB  - Oxford University Press
KW  - Advertising - Psychological aspects
KW  - Consumer behavior
KW  - Consumers - Psychology
KW  - Decision making - Psychological aspects
KW  - Emotions - Economic aspects
KW  - Marketing - Psychological aspects
N1  - Includes bibliographical references (p. [247]-260) and index
ER  -