TY  - BOOK
AU  - Cohen, William A
TI  - The marketing plan
SN  - 9780471755296
SN  - 200505617
U1  - 658.802 COH 
PY  - 2006///
CY  - Hoboken, NJ
PB  - J. Wiley & Sons
KW  - Marketing - Management
N1  - Includes bibliographical references (p. 345-346) and index
ER  -