Paley, Norton <br/><br/>
The manager’s guide to competitive marketing strategies 
Norton Paley 
 - 3rd ed 
 - New Delhi  Viva Books Private Limited  2007 
 - x, 412 p. : ill. ; 23 cm 
<br/><br/><label>ISBN: </label>9788130903491 
<br/><br/><label>Dewey Class. No.: </label>658.8 PAL