Mudie, Peter <br/><br/>
The management and marketing of services 
Peter Mudie and Angela Cottam 
 - 2nd ed 
 - Oxford  Butterworth Heinemann  1999 
 - x, 306 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780750635943 
<br/><br/><label>ISSN: </label>99461880 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries - Management<br/>Service industries - Marketing
<br/><br/><label>Dewey Class. No.: </label>658 MUD