TY  - BOOK
AU  - Durkin, Dianne M
TI  - The loyalty advantage : essential steps to energize your company, your customers, your brand
SN  - 9780814408179
SN  - 200403097
U1  - 658.314 DUR 
PY  - 2005///
CY  - New York
PB  - AMACOM
KW  - Employee loyalty
KW  - Employee motivation
KW  - Interpersonal communication
KW  - Organizational commitment
N1  - Includes bibliographical references (p. 201-219) and index
ER  -