TY  - BOOK
AU  - Ellet, William 
TI  - The case study handbook : how to read, discuss, and write persuasively about cases
SN  - 9781422101582
U1  - 658 
PY  - 2007///
CY  - Boston
PB  - Harvard Business School
KW  - Management - Case studies - Study and teaching
N1  - index
N2  - This book presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book
ER  -