TY  - BOOK
AU  - O’Reilly, Norm 
TI  - Sport marketing: a Canadian perspective
SN  - 9780176104580
U1  - 796.0698 
PY  - 2009///
CY  - USA
PB  - Nelson Education
KW  - Marketing - sport
N2  - Sport is increasingly concerned with effective marketing, and as with other products and services, sport must compete for attention and support. This first edition of Sport A Canadian Perspective illustrates the basic principles with case studies, drawn from Canadian experience with the end goal of providing students with a tool-box of useful tactics, frameworks, models and knowledge to support their career or future learning in sport marketing
ER  -