O’Reilly, Norm  <br/><br/>
Sport marketing: a Canadian perspective 
Norm O’Reilly and  Benoit Seguin 
 - USA  Nelson Education  2009 
 - xvii, 412 p.  : ill. 
<br/><br/> Sport is increasingly concerned with effective marketing, and as with other products and services, sport must compete for attention and support. This first edition of Sport A Canadian Perspective illustrates the basic principles with case studies, drawn from Canadian experience with the end goal of providing students with a tool-box of useful tactics, frameworks, models and knowledge to support their career or future learning in sport marketing. 
<br/><br/><label>ISBN: </label>9780176104580 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - sport
<br/><br/><label>Dewey Class. No.: </label>796.0698  / ORE