TY  - BOOK
AU  - Granger, Russell H.
TI  - 7 Triggers To Yes : New Science Behind Influencing Peoples Decisions
SN  - 9780070229549
U1  - 658.45 
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Limited
KW  - Business
N1  - index
N2  - Everybody knows that the best way to persuade people to reach the "Yes" response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational ones. Instead of using facts and figures to persuade, you should be tapping into the brains internal triggers for making decisions. with the new technology of realtime brain imaging, scientists have been able to pinpoint seven of these emotional triggers. Activating one or more of the other persons triggers will make you a master persuader in every aspect of your life. Youll learn how to motivate a "Yes" response from clients, coworkers, employees, and entire organizations
ER  -