Barwise, Patrick ; Meehan, Sean  <br/><br/>
Simply better : winning and keeping customers by delivering what matters most 
/ Patrick Barwise, Sean Meehan 
 -  Harvard Business School Press  2004 
<br/><br/><label>ISBN: </label>0875843980 
<br/><br/><label>Dewey Class. No.: </label>658.812  / BAR