TY  - BOOK
AU  - Hanlon, Annmarie 
TI  - The digital marketing planner : your step-by-step guide
SN  - 9781529742787
U1  - 658.872 
PY  - 2022///
CY  - London
PB  - Sage Publications
KW  - Internet marketing Handbooks, manuals, etc
N1  - Biblio
N2  - Your step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes 'Annmarie's Advice', where the author shares her personal experience of digital marketing and extra hints and tips. This handy planner will instil you with the know-how, skills and confidence you need to form and implement your own strategic plan. At each step you'll: Learn all the key information you need. See theory in practice through the running Zoom case example. Apply what you've learnt through 50 interactive activities and build your plan
ER  -