TY - BOOK AU - Dixit, Rinku Sharma AU - Shailee Lohmor Choudhary TI - Big data analytics using artificial intelligence technologies : transforming organizations SN - 9789390620517 U1 - 006.3 PY - 2022/// CY - New Delhi PB - IK International Pvt KW - Artificial intelligence; Big data; Artificial intelligence N1 - index N2 - It was way back in 1990s that the term Big Data was first used. It is used to refer to data that is "huge, overwhelming, and in uncontrollable amounts". Such humongous data can be used for decision making using techniques of data analysis. However, in the last two decades, the volume and speed with which data is generated has changed beyond measures of human comprehension. IDC (International Data Corporation) estimated the newly created data will reach close to 35 zettabytes (35 trillion gigabytes) by 2020 ER -