TY  - BOOK
AU  - Kurnit, Paul
AU  - Lance, Steve
TI  - The little blue book of marketing : build a killer plan in less than a day
SN  - 9781591843054
SN  - 200903592
U1  - 658.802 KUR 
PY  - 2009///
CY  - New York
PB  - Portfolio
KW  - Leadership - Handbooks, manuals, etc
KW  - Marketing - Handbooks, manuals, etc
ER  -