Kurnit, Paul The little blue book of marketing : build a killer plan in less than a day Paul Kurnit and Steve Lance - New York Portfolio 2009 - ix, 273 p. : ill. ; 19 cm ISBN: 9781591843054 ISSN: 2009035929 Subjects--Topical Terms: Leadership - Handbooks, manuals, etcMarketing - Handbooks, manuals, etc Dewey Class. No.: 658.802 KUR