TY  - BOOK
AU  - David, Fred R. 
TI  - Strategic Management: concepts and cases 
SN  - 9788120335660
U1  - 658.4012 
PY  - 2010///
CY  - New Delhi
PB  - PHI Learning
KW  - Strategic Management
N2  - Provides a systematic effective approach for developing a clear strategic plan. It is updated with modern cases to reflect current research and strategy. The concepts and practices are presented in a clear, focused and relevant manner—integrated with abundant new examples.
ER  -