TY  - BOOK
AU  - Parameswaran, M. G.
TI  - Ride the change : : a perspective on the changing Indian consumer, market, and marketing 
SN  - 9780070147942
U1  - 658.83420954 
PY  - 2009///
CY  - New Delhi 
PB  - : Tata McGraw-Hill Pub. Co.
KW  - Marketing--India
N2  - Articles have previously been published in various journals
ER  -