Parameswaran, M. G. <br/><br/>
Ride the change   : a perspective on the changing Indian consumer, market, and marketing  
/ M.G. Parameswaran. 
 - 1st ed. 
 - New Delhi   : Tata McGraw-Hill Pub. Co.  , c2009. 
 - xvii, 192 p.   ; 22 cm. 
<br/><br/> Articles have previously been published in various journals 
<br/><br/><label>ISBN: </label>9780070147942 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--India.
<br/><br/><label>Dewey Class. No.: </label>658.83420954  / PAR