TY  - BOOK
AU  - Bhutto, Fatima
TI  - New kings of the world : the rise and rise of Eastern pop culture 
SN  - 9789388292894
U1  - 302.234 
PY  - 2019///
CY  - New Delhi 
PB  - : Aleph Book Company
KW  - Mass media and culture--Asia
N1  - Biblio
N2  - There is a vast cultural movement emerging from the global South and sweeping all before it. India's Shah Rukh Khan, after all, is the most popular actor in the world. Bollywood, Turkish soap operas called dizi, K-pop and other aspects of Eastern pop culture are international in their range and allure and the biggest challenger yet to America's soft power monopoly since the end of World War II. Bestelling author Fatima Bhutto's new book is about these new kings of popular entertainment in the twenty-first century
ER  -