Secrets of Vito : think and sell like a CEO
/Anthony Parinello
- 1st ed.
- Irvine Entrepreneur Press c2006
- xiii, 288 p. : ill. ; 24 cm.
Includes index
Reveals how top-selling CEOs sell their prospects, customers, partners, employees, stockholders, and themselves. This book teaches you the strategies and tactics of selling business to business, top officer to top officer, using the language and expertise that command respect from the customer.