TY  - BOOK
AU  - Barrow, Simon
TI  - The Employer Brand: :  Bringing the Best of Brand Management to People at Work
SN  - 9780470012734
U1  - 658.314 
PY  - 2005///
CY  - U.K
PB  - John wiley and sons, Ltd
KW  - Management
N1  - index
N2  - Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization
ER  -