Barrow, Simon <br/><br/>
The Employer Brand  :  Bringing the Best of Brand Management to People at Work 
/ Simon Barrow 
 - U.K  John wiley and sons, Ltd  2005 
 - xviii, 214 p.:  ill.;  22 cm 
<br/><br/>Includes index 
<br/><br/> Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. 
<br/><br/><label>ISBN: </label>9780470012734 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.314  / BAR