TY  - BOOK
AU  - Ambi Parameswaran
TI  - Sponge: Leadership Lessons I Learnt From My Clients
SN  - 9789387894006
U1  - 658.4092 
PY  - 2018///
CY  - Chennai
PB  - Westland Publications Privated Limited
KW  - Leadership
N1  - Biblio
N2  - Veteran adman and author AMBI PARAMESWARAN has relied on one process of learning above all others: powerful conversations with clients and customers. A challenging customer, in his view, goes from being someone who poses an obstacle to quality work to someone with eye-opening ideas and concepts. Approached as an exercise in listening and learning, these conversations can become long-term lessons
ER  -