Ambi Parameswaran <br/><br/>
Sponge: Leadership Lessons I Learnt From My Clients 
/ Ambi Parameswaran 
 - 1st ed. 
 - Chennai  Westland Publications Privated Limited  2018 
 - x,180 p.  ; 21 cm 
<br/><br/>Includes bibliographical references 
<br/><br/> Veteran adman and author AMBI PARAMESWARAN has relied on one process of learning above all others: powerful conversations with clients and customers. A challenging customer, in his view, goes from being someone who poses an obstacle to quality work to someone with eye-opening ideas and concepts. Approached as an exercise in listening and learning, these conversations can become long-term lessons. 
<br/><br/><label>ISBN: </label>9789387894006 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Leadership
<br/><br/><label>Dewey Class. No.: </label>658.4092  / AMB