TY  - BOOK
AU  - Nash, Susan 
TI  - Starting and running a successful consultancy : : how to build and market your own consulting business
SN  - 9780230636262
U1  - 658.46 
PY  - 2007///
CY  - Delhi
PB  - : MacMillan India Ltd
KW  -  Business consultants
N1  - Reprinted in India 2008; Biblio
N2  - Consulting has become an increasingly viable and growing working option for many individuals. This book is designed to help those new to consulting to carve out a successful career and to aid those already in the arena to grow their business. Laid out in a workbook format, this book contains a wide variety of exercises, specifically geared towards making your consultancy a growing and profitable enterprise. Reading this book will help you to: Gain a clear understanding of the consulting process and its requirements, Define and establish a clear strategic direction for your business, Understand how to raise finances and maintain financial control, Create and implement an effective marketing strategy, Balance ongoing business with attracting new client and become a successful consultant
ER  -